Behind the Brand: The Trusted Window Replacement Company DFW Homeowners Recommend

Family-owned and trusted across DFW, Kelly and Jennifer Carlson of New Day Exteriors deliver expert window and door replacement with transparent pricing and personal care. We’ll treat you like family every time.

What should the customer know about your pricing (e.g., discounts, fees)?

Many window companies use “today only” or “first-visit” discounts to pressure homeowners into quick decisions, but the truth is, those prices are often inflated from the start. At New Day Exteriors, we take a different approach. Instead of using high-pressure tactics, we educate our homeowners so they can make confident, informed decisions. Our pricing is transparent and consistent from the first conversation, with fair, honest quotes and 0% financing options that make quality upgrades accessible without the stress or gimmicks.

What is your typical process for working with a new customer?

We start with a friendly, no-pressure consultation to understand your home, your style, and your goals. From there, we’ll take exact measurements and design a custom plan with clear pricing, no haggling or hidden fees. Once your windows or doors are built (about 5 weeks), our dedicated in-house crew completes the installation with care and precision. You’ll have clear communication every step of the way, from start to finish.

What education and/or training do you have that relates to your work?

We bring over 27 years of hands-on experience in home improvement and exterior remodeling. Our background includes extensive factory training with leading window and door manufacturers, installation certification, and years of real-world expertise perfecting our craft. We also stay current on new materials, energy efficiency standards, and installation techniques to ensure every project meets the highest quality standards.

How did you get started doing this type of work?

After more than 27 years in the home improvement industry, we founded New Day Exteriors to create something different: a company built on faith, integrity, and family values. We wanted to educate homeowners and offer honest, no-haggle pricing. Too many companies use pressure tactics or fake discounts, but we believe in transparency, quality, and treating every customer like family.

What types of customers have you worked with?

We’ve worked with homeowners across Rockwall, DFW, and East Texas, from families updating their forever homes to retirees investing in energy-efficient comfort. Many of our customers come from word-of-mouth referrals because they appreciate our communication, integrity, and the transformation we bring to their homes. We work with people who value being treated with respect and want their homes cared for as if they were our own. In short, our customers appreciate that we treat them like family.

Describe a recent project you are fond of. How long did it take?

One of our favorite projects was for a Dallas homeowner who replaced their worn-out, 27-year-old windows with sleek black, grid-free, double-pane windows. We ordered custom windows that were built in about five weeks, and once they arrived, installation took just two days. The transformation was incredible, their curb appeal instantly stood out, and neighbors kept stopping by to ask who did the work. The homeowner was thrilled with both the look and the energy savings, making it a true win-win.

What advice would you give a customer looking to hire a provider in your area of work?

Top 3 Things to Ask Before Choosing a Window or Door Company

1️⃣ Who will be with you from start to finish? Ask if the same person who sells you the windows will also stay connected through installation and beyond. With New Day Exteriors, you will never feel passed around because we communicate every step of the way.

2️⃣ Who is actually doing the install? Many companies subcontract everything. We don’t. The same trusted professional who measures your windows will be there on install day. You will know exactly who is in your home and can trust the job is done right.

3️⃣ Will they treat your home like their own? That is where we are different. At New Day Exteriors, we are small by design and that is our strength. We offer honest, no-haggle pricing, custom-built products, and a dedicated crew that takes pride in every detail. You are not just another project to us. You are family.

How can homeowners know that New Day Exteriors is a company they can truly trust?

At New Day Exteriors, trust isn’t just a tagline, it’s how we do business. We’re a family-owned, integrity-driven window and door company serving DFW and East Texas, and every review you see comes directly from our real customers. You’ll notice many of them even share their own photos of completed projects — no AI-generated or staged images here. Just authentic before-and-afters from genuine homeowners who experienced our craftsmanship and care firsthand.

We believe in honest communication, transparent pricing, and quality work you can see and feel. That’s why our reputation continues to grow through word-of-mouth and verified 5-star reviews from families across North Texas. New Day Exteriors has grown to be the trusted window replacement company DFW homeowners recommend.